Why Your Clients Aren’t Happy with Their Healthcare Benefit Options—And How You Can Change That

You might not know it, but your clients aren’t happy with their healthcare benefit options. The frustration is there, and it’s hurting your business.

A study by McKinsey & Company shows that 70% of client loyalty is tied to their satisfaction with healthcare options. And let’s be real—too many choices, confusing costs, and a lack of transparency are driving them nuts.

What’s really going on?

Most employees struggle to navigate healthcare choices, with 64% of patients reporting they’ve never shopped around for healthcare prices—but they want to!

In 2023, 89% of consumers expressed a desire for transparency in their healthcare decisions, according to McKinsey & Company.

The Hidden Cost of Confusion

When employees don’t understand their options, they often delay care or make uninformed choices, driving up costs for both them and their employers.

A McKinsey study found that 50% of clinicians reported higher costs and complications for patients who deferred care due to confusion or lack of understanding.

Worse, these patients are more likely to use emergency services, which could have been avoided with clear guidance.

A Better Way Forward

The Healthcare Navigator (THN) offers a clear, simple, and transparent breakdown of care options so clients can make faster, smarter choices. Here’s why it’s better than relying on the old way of doing things:

1. Transparency Builds Trust: According to Accenture, 89% of clients trust benefit leaders more when they provide solutions that increase transparency in cost and care quality .

   
   

   When brokers use a platform like THN, clients get clear pricing and quality care information, reducing the confusion and guesswork. This means that employers can help their employees find quality care at an affordable cost without having to waste hours on the internet comparing hospital prices and quality metrics.

   
   

Avoiding One-Size-Fits-All Solutions

Many traditional healthcare tools focus on solving just one piece of the problem—prescriptions, doctor networks, or billing. But your clients need more than a point solution; they need a comprehensive tool that ties it all together. THN provides a full-picture approach, helping employees navigate everything from procedure costs to affordable lab tests, without jumping between different platforms.

The Bottom Line? Clients Want Control

Clients want to feel empowered in their healthcare decisions. McKinsey data shows that engaged clients are less likely to delay care, which leads to lower overall healthcare costs for employers.

Offering your clients a solution like THN can transform their experience, save them money, and build long-term loyalty.

Interested in learning more? Contact us today and see how THN can transform your client experience: https://www.thehealthcarenav.com/connect-with-us