In 2025, Employers Will Expect More from Their Health Benefits Consultants—and How You Should Prepare

Healthcare is changing fast, and if you’re a broker, your clients are going to expect a lot more from their healthcare benefits consultants by 2025.

With rising costs and growing employee expectations, businesses need healthcare solutions that go beyond the basics.

So, what exactly are your clients going to need in 2025?

1. Personalized Healthcare Experiences: Price Comparisons and Quality Metrics

It’s no secret that employees want healthcare tailored to their needs. Gone are the days when “one-size-fits-all” solutions cut it. By 2025, businesses will be looking for platforms that offer personalized healthcare experiences—and it’s up to brokers to help make that happen.

How does that look?

With THN’s Cost Compass, employees can compare prices for procedures across different hospitals and providers. Not only that, they can also see hospital quality metrics like infection rates and readmission rates. That means they’re not just picking the cheapest option; they’re also choosing the best care.

Why does this matter?

When employees have access to clear price comparisons and quality metrics, they can make smarter, more informed decisions about their healthcare. This kind of personalization can reduce stress, improve health outcomes, and save both employees and employers a ton of money.

2. Real-Time Cost Transparency

In 2025, cost transparency will be non-negotiable. Employers are tired of surprise medical bills, and employees are even more fed up. Accenture found that 89% of consumers are more likely to trust companies that give them upfront pricing​ (Accenture | Let there be change).

THN makes it easy. With Cost Compass, employees can see exactly what they’ll pay for a procedure before they make any decisions.

No more guesswork. No more unexpected bills. Employees can make the best choices for their health and wallet, and employers can finally predict healthcare costs more effectively.

Why is this important?

When you give employees cost transparency, you build trust. And when employees trust their healthcare platform, they’re more likely to engage with it—meaning fewer deferred medical visits and better health outcomes overall.

3. An All-in-One Platform

In today’s world, no one has the patience to juggle multiple healthcare systems. Employees want a seamless, all-in-one experience that lets them manage their healthcare in one place. By 2025, employers are going to expect platforms that offer just that.

Here’s how THN delivers.

While THN doesn’t offer benefits selection, it provides everything else in one simple platform—from procedure price comparisons to hospital quality metrics and medical bill negotiation. That means no more hopping from one app to another trying to figure out healthcare expenses. Everything employees need to make informed decisions is right at their fingertips.

So, What Does This Mean for You?

It’s simple: If you want to stay competitive as a broker in 2025, you need to offer your clients personalized healthcare experiences, real-time transparency, and an all-in-one platform that makes everything easier.

The Healthcare Navigator (THN) is built to meet these needs head-on. With features like Cost Compass, employees can compare prices, check hospital quality, and avoid surprise bills—all in one place

. By giving your clients access to THN, you’re not just meeting their expectations—you’re exceeding them.

Ready to help your clients get ahead? Contact us today to see how THN can transform their healthcare experience: https://www.thehealthcarenav.com/connect-with-us